It clearly states that Alvin is associated with "elf friend."
This immediately takes us back to the other Christmas film, Arthur Christmas, as Arthur certainly was the elf's friend, wasn't he?
I really haven't mentioned this previously, but elves are very comparable to demons.
Notice above that it says:
Very much like a demon.
On another note, if you look up chipmunk and microchip, you will see that "chip" comes from the exact same source:
...both coming from the noun, chip:
