It is from April, 2012.
The above is a much clearer photo than the previous one I uploaded. Notice the red flag on the right near the somewhat-secluded "Arab."
I'm not trying to make too much out of this but the child on the right totes a red flag; the guy on the left end could either be Irish or Arab. He carries a bag.
Then there is this, which I'm not sure it's from the same campaign but it looks to be:
The photo on the left shows someone taking a photo with a phone - the one on the right is missing this person.
What that means, I have no idea.