Notice another photo at the Titanic docks with 'Goliath' in the background.
Work No. 1197 = 7911 or July 911?
Also notice Martin Creed is going be the musician. "Creed" means "I believe" - which is the very same motto used in the 2012 Vancouver Olympics:
Also notice "Believe" was the name of the 2010 Olympic song SPONSORED BY BELL:
What is it they want us to "believe?"