This fits in with the color of the year you mentioned previously as well as the Kony 2012 colored video.
Psychological effects of orange can be researched but orange is also a color associated with Halloween and scary carved pumpkins.Halloween, the day of the dead, connected to the fallen angels and demons held deep in the earth. Pointing to all the underworld and rising themes we've been seeing in movies and other media forms.Quote from Pantone, "that we want to move on to better things."I get the feeling they're going way beyond just a fashion trend.
@anonymous - Uh huh.